Summary of “Large EVs Shouldn’t Be Impossible”

Main Points:

– Ford CEO Jim Farley expressed doubts about the profitability of full-size electric trucks and SUVs due to slow reduction in battery storage costs.
– Despite advancements in battery technology, prices are not dropping fast enough to make large electric vehicles financially viable for Ford.
– The high costs associated with large electric vehicles present a challenge for automakers looking to transition to sustainable transportation options.

Author’s Take:

Ford’s CEO’s reservations about the feasibility of large electric trucks and SUVs underscore the ongoing challenges in transitioning to electric vehicles in the automotive industry. The slow pace of battery cost reductions presents a significant barrier to the widespread adoption of electric vehicles, especially in the full-size segment. As automakers grapple with balancing sustainability goals and profitability, finding innovative solutions to drive down costs remains crucial for the future of electric transportation.

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