Apple Halts Electric Car Project: Strategic Shift Towards AI and Layoffs Expected
Apple Cancels Electric Car Project and Forecasts Layoffs
- Apple has decided to halt its plans for an electric car, terminating the long-running and resource-intensive Project Titan.
- The announcement was made internally during a team meeting, with a shift in focus for employees towards working on generative artificial intelligence.
- Project Titan, a multi-billion-dollar project aiming to produce an electric, semi-autonomous vehicle, has been discontinued by Apple.
Author's Take
Apple's sudden decision to abandon its ambitious electric car project signals a significant redirection of resources and priorities towards artificial intelligence. This move highlights the challenging nature of venturing into the automotive industry and showcases Apple's strategic adaptability in the ever-evol...